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Friday briefing · Jun 12

Your support data found one product issue worth acting on today.

Complaints about the ClearShield MagSafe Case doubled this week and now affect 8.6% of fulfilled units. The pattern points to packaging pressure during transit, not carrier handling.

P1 product signal
28
damage-related conversations tied to one SKU, up 115% week over week.
Refund exposure$1.9K
Units affected8.6%
Confidence94%

Business pulse

Signals joined across support, Shopify orders, delivery, and inventory.

Last 7 days
Customer issues
100
+18% vs last week
Refund exposure
$4.8K
+$1.2K potential impact
Auto resolved
71%
+4.2 pts this week
Revenue protected
$18.3K
12 actions completed

Connected business context

Give agents the evidence they need to explain impact, not just summarize tickets.

ShopifySynced · 2m ago
GorgiasSynced · live
SalesforceSynced · 8m ago
SlackAlerts enabled
ZendeskAvailable

Top issue signals

Prioritized by business impact.

01
ClearShield arrived crackedProduct · 28 messages
P1
02
Delivered, not receivedMerchant · 21 messages
P2
03
Refund status unclearPolicy · 16 messages
P3
Customer messages/Unread database
Shopify support data

100 unread customer messages

A simulated source table joined to orders, fulfillment, delivery, products, and inventory.

28 high priority
Message IDCustomerOrderIssueLatest messageProductPriority
Orders/Shopify sync
Order intelligence

Every issue linked to business evidence

Order, delivery, inventory, and customer conversation data are joined before the Agent makes a claim.

OrderCustomerProductDeliveryIssue signalsRefund exposure
AI WorkforceRoutes work across specialized agents
Shopify context ready
Ask across your business

What should we understand, decide, or improve?

Start freely. AI Workforce will select the right agents, show its evidence, and turn findings into actions you can approve.

AI Workforce/Merchant issue analysis
Analysis running
Analyze issue volume, share, trends, and business impact. Identify merchant-wide and product-specific problems, then recommend actions.

Merchant Insight Agent is investigating

Cross-referencing 100 conversations with 1,842 Shopify orders

Working
Join business dataOrders, delivery, inventory
Review conversationsIntent, evidence, sentiment
Quantify impactTrend, exposure, confidence
Build action planPriority, owner, outcome
AI Report · Weekly merchant intelligence

Customer issue volume, trends & business impact

ClearShield Cases · Jun 06–12, 2026 · Generated from Shopify + Gorgias data

Total issues100+18% WoW
Refund exposure$4.8K2.6% of revenue
Top issue share28%Damaged on arrival
Priority actions41 ready to launch
01 · Merchant

Issue volume is rising faster than order growth

Orders grew 6% week over week, while customer issues grew 18%. Product damage explains most of the gap; delivery and refund-status questions remain merchant-wide process opportunities.

Daily customer issues

+18% WoW
11Fri
14Sat
12Sun
16Mon
13Tue
23Wed
21Thu
Estimated business impact
$4.8K

Potential refund and replacement exposure if current issue patterns continue for 30 days.

At-risk repeat customers31
Support hours consumed18.4h
Negative sentiment42%
02 · Products

One SKU is an outlier, not a portfolio-wide quality problem

ClearShield MagSafe Case represents 22% of shipped units but 61% of product damage conversations. Other SKUs remain within normal issue-rate bands.

ProductUnits fulfilledIssue countIssue rateTop problemRisk
ClearShield MagSafe Case
326288.6%Arrived crackedP1 outlier
ArmorFlex Case
41861.4%Too bulkyNormal
SoftTouch Silicone
50751.0%Color mismatchNormal
03 · Problems

The issue mix and supporting evidence

Each finding can be traced to source conversations, orders, delivery outcomes, and product data.

P1 · Product28%

ClearShield arrives cracked

Up 115% week over week. 79% of cases show intact outer packaging, suggesting internal packaging pressure.

28 messages$1.9K exposure
“The mailer looked fine, but the case was already split by the camera ring.” · Order #CS-18441
P2 · Merchant21%

Delivered, not received

Concentrated in USPS Ground Advantage. Customers contact support before the standard 24-hour waiting window.

21 messages9 repeat contacts
“Tracking says delivered this morning, but nothing is at my door.” · Order #CS-18427
P3 · Policy16%

Refund status is unclear

Customers lack proactive updates between warehouse receipt and refund issuance, causing avoidable repeat contacts.

16 messages7.2h support
“My return arrived three days ago. I don’t know whether the refund started.” · Order #CS-18392
04 · Recommended actions

A prioritized plan tied to measurable outcomes

Recommendations are ranked by confidence, expected impact, and time to launch. Approve an action to add it to the operating plan.

01
Run a packaging pressure test with the ClearShield supplier

Owner: Product Ops · Launch in 2 days · Evidence confidence 94%

−40–55% damage contacts
02
Add a reinforced insert for the camera-ring area

Owner: Supply Chain · Estimated cost +$0.08/unit

$1.2K/mo protected
03
Proactively message “delivered” customers before escalation

Owner: Support Ops · Automate with Support Agent

−9 repeat contacts/wk
04
Send refund milestones after warehouse receipt

Owner: CX · Trigger through Shopify return status

−7.2 support hrs/wk
Support Agent Service/AI Reports
Decision history

AI Reports

A durable record of findings, evidence, approved actions, and measured outcomes.

Support Agent quality & escalation review

May 30–Jun 05, 2026 · 286 resolved conversations

Auto resolution71%
Complete

Monthly product quality pulse

May 2026 · 4,821 fulfilled units

Outlier SKUs2 products
Complete
Action approved and added to operating plan.